You may be settling on more than two differentiators or too complex a differentiator in which case you’ll struggle to communicate your position clearly. If your location on the grid is still giving you a feeling of claustrophobia, try different combinations. Is your ownable space in the top right quadrant? If it isn’t, what will you have to do to move towards that position? Now plot your competitors – to do this you’ll need a good sense of the messages they’re sending out through their marketing activity, LinkedIn presence and website.Ĭan you see a clear moat – an impenetrable forcefield – emerging around you or are your competitors still too close for comfort? Plot 2 of the differentiators you want to test at the top and right.Now you’ll be coming to the table with a bunch of insight and theories that require testing. In an ideal world, you will also have workshopped with your team, looking at what motivates you, your purpose, vision and values. The steps you need to takeįor the purposes of this example, I’m going to assume you’ve done some research – customer listening, a review of where you play and what your immediate marketplace looks like. In this instance: What you are + what you do + niche sector = ownable space. These points on their own are not unique but combined, they start to give you an ownable position. More often than not, you’re searching for a combination of things that are important and resonate with your audience or that protect your space in the market.įor example, you might be the only virtual reality studio that works with mental health practitioners to create workplace learning tools. …it could be because of its position in the consumers’ mind, it can be because of a technological advantage, or any kind of reason at all, that it has this moat around it.ī2B brand owners are often challenged with the question: What’s your USP? Unless you invent a whole new category or hit on a disruptive new model (in which case you can stop reading now!) – one single, truly unique selling point is nigh on impossible in a crowded marketplace. …we’re trying to find a business with a wide and long-lasting moat around it, protecting a terrific economic castle with an honest lord in charge of the castle. In the words of Warren Buffet when he’s looking to invest in a successful brand: Very accesible, very fun, very worth getting.Brand design consultants, brand strategists and business consultants use the term ‘positioning’ freely but often ascribe different meanings to it.įor the purposes of this task I’d describe positioning as your ‘ownable space’, that moat and castle – what you do, or perhaps more importantly what you don’t do, who you do it for, what makes you special (the factor or factors that make you attractive and distinct) and how you want to be perceived. That's when you can say you've beaten it. it can survive every round without you having to do anything. I think a good stopping point would be when you can make the castle self-sufficient, i.e. However, if you enjoy playing it as much as I have, you'll want to play through till at at least level 100. The levels are infinite, but there's nothing new to see after level 50. The first 10 levels are really slow and boring, but stick with it (har har) and you'll soon be buried under so many enemies it borders on ridiculous. I've had a lot of fun playing through it solo, but the game really comes into it's own with the jump-in multiplayer, which allows up to 3 other players to join in at any time. The main differences are the graphics, a new "Heroic" mode for DYC veterans, and 4 way multiplayer. CREATE AND DEFEND YOUR CASTLE FREEThis game is a lot like the free flash version on the X-Gen studios website, however the wiiware version has been built from the ground up, not ported. A great pick-up-and-play bargain game with hidden depth, your objective is to defend your castle from hoards of invading stick men.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |